User Experience Design
I design experiences that are emotive, trust invoking and persuasive, in addition to being simple and usable. I believe that once you understand the drives and blocks that make up the users’ emotion, it is just a matter of translating those insights into interactions. This makes the product experience more meaningful and creates delight. Consistency, scalability and performance are aspects I take very seriously during design.
Flipkart End to End Experience
End-to-end web Experience
Details & Design Process »- Customer Journey
- Home Page
- Product Browser
- Lifestyle Experience
- Product Details
Flipkart App
Winning entry of Flipkart Appathon 2015!
Frictionless Simple and Modular Rich & Immersive. Leveraging on Mobile Paradigms, Personalization, Motion and movement.
- Navigation
- Flipstream
- Giftpooling
MoneySights Website
A one of its kind offering in India to know, plan and organise one's personal finances with an intelligent portfolio tracker that provides real time alerts and personalised insights.
Details & Design Process »- Discovery of Investments
- Paperless Investing Acc.
- Portfolio Manager
- Actionable Insights
- Inestment Recommend.
MoneySights App on Facebook
A social app on Facebook which aims to make use of the pulse of investors and market trends to benefit users at large. Users can pin, explore fav. stocks / funds of friends and get opinion and post opinion.
Details & Design Process »- Pinning of investments
- Hivemind model
- MF Recommendations
- Top pinned
- Safe Funds
MoneySights Tax-Saver App on Facebook
An app on Facebook specifically launched for the 2011-12 season. Users get a list of the best available tax saving investment options based on their amount and appetite for risk. All this at the click of a button.
Details & Design Process »- Investment Recomm.
- Risk Profile
- Historical performance
- Ideal sectorial distribution
Yahoo! Projects
A list of products I have designed and worked on while at Yahoo!
Details & Design Process »- Yahoo! India Local
- Yahoo! India Travel
- Yahoo! SMB
- Yahoo! Jagran
- Yahoo! Cricket
Other Work Hyperion / HIC / Online Whiteboard
Projects I have worked on independently and while interning.
Details & Design Process »- Icon Design
- HIC
- Online Whiteboard
