Flipkart End-to-end Experience
At Flipkart I handled end-to-end experience, ensuring an easy and frictionless flow across the shopping funnel. Reinforcing trust and persuading the customer to buy were key here. Constantly worked with cross-functional teams so that all of us are headed towards solving the same customer problems, and improving key metrics like drop-offs and order conversion each step of the way. The key initiatives I have been part of are Home Page & Navigation Revamp, Lifestyle Revamp, Customer Journey, Diwali and Marketplace Buyer Experience amongst other tactical tasks.
Customer Journey
This is an excercise to delve deep and understand the customer experience across various criteria, triangulate and draw insight. The objective was also to visualize the customer journey so that it could be shared across the company to educate cross functional teams.
- Customer Needs
- Customer Journey
- Thoughts and Emotions
- Task Model
- Features
- Problems and opportun.
- Insights
Flipkart Home Page
The home page is the shop facade. This is an attempt to translate the visual language of shop facades into the digital medium. Visual Navigation and Visual Merchandising are key here.
- Offers
- Announcements
- Visual Navigation
- Visual Merchandising
- Real Time Deals
Flipkart Product Browser
Dynamic filters and narrowing experience.
- Smart Filters
- Favorite Unfavorite
- Tags
Flipkart Lifestyle Experience
Visual Navigation and visual merchandising.
- Visual Navigation
- Offers
- Visual Merchandising
Flipkart Product Details
Giving the product the importance it deserves.
- Large Product Image
- Modular Design
- Branding
